You have to understand that unless this is implemented correctly, it will be near useless. Implementing correctly means it will need to work with basically every system (in-game user display, multiplayer, rankings, profiles, chat), so it's NOT a simple one to implement. Therefore, it's being bundled together with the release of the new website, and will likely surface in 2015.
I'm going to lock this thread because we already internally have a very good idea of how this is going to be implemented. As I said previously, this IS going to happen and it IS high priority, so please shoot your stars elsewhere

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