Perhaps we could have an option in the menu in which when people mention a word in random discussion of something completely irrelevant, and they highlight you and you have no idea why. It is irritating and you should have a way to stop it.
Also this could work for people who highlight you repeatedly just to piss you off. Honestly would you want to be pestered repeatedly by someone when you're trying to mod a map or work? Note: I don't mod maps, I'm just stating examples.
Or we could make it so that only certain people would highlight you and you would notice outside of chat.