One (1) player name change is included for free with your first supporter tag purchase. After this is used, the price will increase exponentially (up to US$100) depending on the number of times you've changed your name:
This pricing is to discourage people from cycling through usernames quickly.
If you're not a supporter and want to buy a player name change, get a supporter tag instead - it's priced the same as the first player name change would be but includes all the benefits of being a supporter!
Note that we reserve the right to revert name changes if they are done in bad faith (ie. impersonating another user or brand, changing with an intent to cause confusion).