Anything that happens nowadays is a meme. News, especially. Every big play that's been recordbreaking in some way has become a meme, news that appears on reddit becomes memes, even beatmaps become memes. Anything is memeable.
Anything can become a meme, the only difference then being the quality of each meme that's created. For example, you can make a meme about how osu! HQ was lit on fire, but there's not much you can do with that. It's just the news of osu! HQ getting lit on fire. That's it. On the other hand, if peppy makes an announcement tomorrow talking about how he's finally cancelled osu! lazer and instead used the money he had to fund an osu! anime, then that could be memed in different ways - jokes can be made about what kind of anime it is, jokes can be made about what it was that he cancelled osu! lazer for, etc. The meme can also be manipulated to cannibalize itself and be made to talk about how peppy cancelled the osu! anime to fund the development of osu! lazer.
In summary, anything and everything has the potential to be a meme, but the quality (and, therefore, lifetime) of the meme depends much of how versatile the meme is. How much it can be manipulated and played while still maintaining its original form. It does not, however, need to remain in its original context. It quickly evolves from its original context and can build into many different contexts. The meme stays alive as long as there is some reference to its original form.
Original form and original context, though, are different. In the sense that I'm talking about them anyway. Original form refers to the format of the meme, the look of it. For example, the original form of loss would be the comic itself. Original context, then, refers to the specific scenario in which the meme is made. The original context of the loss meme would be in the case of a miscarriage. There are many loss memes that don't reference this original context at all, but is still connected to the original meme because it retains its original form.