It's not at all the same. It's the same when singles treat it that way but I'm talking about how it's treated in general.
Besides, even if you make your own holiday traditions you can't change the expectations your significant other might have unless you tell them upfront "this is how I want to celebrate Valentine's day."
Besides, even if you make your own holiday traditions you can't change the expectations your significant other might have unless you tell them upfront "this is how I want to celebrate Valentine's day."