There is still a hardcounter for every ult (except Wukong, Athena, Kali, Ah Muzen Cab and some others I can't remember). Kalis ult is the only one dealing Damage and beeing a huge buff for her (after last patch even more lol). Was Kali picked at the 200k? No. Her Kit has limited usefullness (Arena, Joust 1v1). If you want to get champs like Fenrir or Loki in the Conquest Meta again, you gonna have a bad time. Since HoG nerf Loki will never be picked again: Possibility too high that you feed at the beginning. His jungle still terrible and the clear lacking until you hit level 9 as long as you ignore your ultimate
Also: Freya Ult is only stupid when you don't buy Aegis, but why is she picked often? She actually can help the team with the rest of her kit (Banish) and her ult gives not really a reason to pick up aegis since you won't use it anyway for another thing. It's wasted.
Ra is picked over Ao kuang, Heals are better in teamfights then fast abilitys and a higher damage Ult. Hel also picked often in solo for the same reason...
Also, Beads are picked because other shit: Hades, Ymir, Bakasura, FoG, Nemesis, Ares, Loki, AMC, Apollo, Artemis, Freya, Ao Kuang, Ra, Kali, Chaac, Isis, Tyr, Ne Zha, Bastet, Zhong Kui, Zeus, Xbalanque and this list could go on.
Stupid, right? In higher Elo you will see the god damn sprint beads meta. And even there... a Fenrir can do really good with his ult if someone used beads to escape the stun from Kali. Since he lacks in teamfights otherwise he isn't picked often: a 4v5 sucks...
Because, as long as a god can fit the team comp everything is possible (Aphrodite ban at 200k tournament)
Edit: Aphrodite was considered the badest god in the game with an useless kit, a passive doing less than the one from Ne Zha and the Ult being a bad aegis. She got played that good in the 200k for beeing banned. Also, there are pros loving Fenrir but not picking him in tournaments because of his lack in teamfights and not having the best clear.